HEINEKEN

For Gen Z, games are the best place to socialize. But there's one thing that ruins it all: matchmaking.
They end up playing with partners with different skill levels, spoiling the gaming experience.
But if matchmaking doesn’t work well, it’s a socialization pain for gamers.

Luckily, no one is better to solve this problem than a brand that has helped matching people for 150 years.
So, Heineken decided to help gamers to find ideal partners to play online in the same way they have matched people outside the game: with beer. Literally.

We designed unique Heineken bottles for several game genres with a QR code on them.
Gamers just needed to scan to access a custom matchmaking platform and find their best gaming match.