Every February, for one week, Italians drop everything to stay glued to their couches and watch Sanremo.
What’s Sanremo? Glad you asked.
It’s Italy’s biggest music contest, our version of the Super Bowl, where if you’re a brand, you either go big or go home.
So we went big with Costa Cruises, turning its cabin lights into a Floating Social Media that broadcast real-time reactions to the contest.